Coming Soon to YouTube: My Face-Lift

June 26, 2008

Doctors have long recruited patients to help advertise — witness the doctor-patient tag teams on talk shows and infomercials. It has remained an open question as to whether doctors pay or remunerate those smiling patients in violation of the rules of many physician associations. But it’s now clear that doctors openly offer “thank you” rebates and discounts to patients who post videos of their breast augmentations, bright white teeth or nose jobs — or are willing to be taped extolling the virtues of their physician. (New York Times)