On the Retail Frontier, Another Shop in SoHo for the Person Who Has Everything

April 14, 2008

For a fee of $2,500, Navigenics will use a saliva sample to analyze a person’s DNA and gauge the risk of contracting one of 18 conditions, including breast cancer, a heart attack and Alzheimer’s disease, company officials said. After that, the company will charge $250 a year to provide updates based on the latest findings about those and other illnesses. (New York Times)