Meta’s New Headset Will Track Your Eyes for Targeted Ads

October 13, 2022

(Gizmodo) – This week Meta revealed the Meta Quest Pro, a new virtual reality headset that costs about as much as a pre-inflation mortgage payment. It’s a sleek device, with upgraded hardware, advanced features—and cameras that point inward to track your eyes and face. To celebrate the $1,500 headset, Meta made some fun new additions to its privacy policy, including one titled “Eye Tracking Privacy Notice.” The company says it will use eye-tracking data to “help Meta personalise your experiences and improve Meta Quest.” The policy doesn’t literally say the company will use the data for marketing, but “personalizing your experience” is typical privacy-policy speak for targeted ads. And if you had any doubts, Meta executives have been explicit about it. (Read More)