The New Status Symbol Is a Full-Body M.R.I.
September 20, 2023
(New York Times) – For $2,499, Prenuvo will try to predict your future. The company offers a roughly hourlong session of magnetic resonance imaging, or M.R.I., that scans your entire body, searching for early signs of cancer, aneurysms, liver diseases and even multiple sclerosis.
In recent months, images of celebrities and influencers posing in branded scrubs in front of a glossy, cylindrical M.R.I. machine have begun to pop up on social media with notable frequency. Kim Kardashian wore slippers in the post she shared with her 364 million followers last month, writing in the caption that Prenuvo “has really saved some of my friends lives.” (Read More)