AI-Created “Virtual Influencers” Are Stealing Business from Humans

December 29, 2023

a person taking a selfie

(Ars Technica) – Aitana is a “virtual influencer” created using artificial intelligence tools, one of the hundreds of digital avatars that have broken into the growing $21 billion content creator economy. Their emergence has led to worry from human influencers their income is being cannibalized and under threat from digital rivals. That concern is shared by people in more established professions that their livelihoods are under threat from generative AI—technology that can spew out humanlike text, images and code in seconds. (Read More)