(NPR) – Direct-to-consumer blood testing is a growing industry targeting health-conscious patients who want to order their own blood work for the price of a dinner out.

The space is becoming increasingly crowded: both by direct offerings from commercial laboratories such as Quest and Labcorp OnDemand, and by companies that partner with them to offer the testing. Recent blood-testing rollouts came from Oura, which has sold some 5.5 million of its smart rings and is aiming at that customer base, and from the wearable company Whoop. (Read More)