(New York Times) – Apps like OpenAI’s Sora are fooling millions of users into thinking A.I. videos are real, even when they include warning labels.

In the two months since Sora arrived, deceptive videos have surged on TikTok, X, YouTube, Facebook and Instagram, according to experts who track them. The deluge has raised alarm over a new generation of disinformation and fakes.

Most of the major social media companies have policies that require disclosure of artificial intelligence use and broadly prohibit content intended to deceive. But those guardrails have proved woefully inadequate for the kind of technological leaps OpenAI’s tools represent. (Read More)