The Placebo Effect Might Be Totally Misunderstood, And a New Finding Could Spark ‘a Revolution’

April 17, 2015

(Business Insider) – Some people may be genetically programmed to feel better after taking placebo pills, while others may only heal with real drugs, suggests a new review of existing research. The study team looked at evidence that some people’s genes may make them more prone to experience the placebo effect. If true, and a genetic profile of such “placebo responders” could be identified, it might change the way medications are prescribed and the way clinical trials are designed, the authors say.