For $999, Veritas Genetics Will Put Your Genome on a Smartphone App

March 7, 2016

(MIT Technology Review) – A Cambridge, Massachusetts, company, Veritas Genetics, said this week that is how much it will charge for a consumer-friendly know-your-genome service that would pair insight into your genetic makeup with a handy phone app and on-demand video calls with genetic counselors. The company said a genome test, which it will launch in April, should essentially replace every other type of genetic test since it effectively provides all the answers at once.