Why Misinformation About COVID-19’s Origins Keeps Going Viral

September 21, 2020

(National Geographic) – Twenty years ago, data scientist Sinan Aral began to see the formation of a trend that now defines our social media era: how quickly untrue information spreads. He watched as false news ignited online discourse like a small spark that kindles into a massive blaze. Now the director of the MIT Initiative on the Digital Economy, Aral believes that a concept he calls the novelty hypothesis demonstrates this almost unstoppable viral contagion of false news.