(The Atlantic) – Since Hims’s founding in 2017, the company has been pointing toward a very particular future, one in which the word patient is interchangeable with customer. The Hims brand has primed people to view both their everyday health and the natural-aging processes as problems that can be tweaked and optimized—as if it were peddling operating-system updates for the human body. Now, as the national mood and the business environment shift, Hims’s message is undergoing its own reboot. (Read More)