(Axios) – It’s not food, it’s not chewing tobacco and it’s not gum — though it might look like it when you see it — but it is becoming America’s new addictive obsession.

Why it matters: Sales of Zyn nicotine pouches are soaring, prompting the tobacco company that makes them to scramble to boost U.S. production to meet demand.

The big picture: People are popping nicotine pouches into their mouths at games, at the movies, at the workplace, at home, at the store — it’s America’s new addictive habit. (Read More)