Google and Meta Ignored Their Own Rules in Secret Teen-Targeting Ad Deals

August 8, 2024

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(Ars Technica) – According to documents seen by the Financial Times and people familiar with the matter, Google worked on a marketing project for Meta that was designed to target 13- to 17-year-old YouTube users with adverts that promoted its rival’s photo and video app.

The Instagram campaign deliberately targeted a group of users labeled as “unknown” in its advertising system, which Google knew skewed toward under-18s, these people said. Meanwhile, documents seen by the FT suggest steps were taken to ensure the true intent of the campaign was disguised. (Read More)