(New York Times) – We definitely have an attention problem, but it’s not just a function of the digital technology that pings and beeps and flashes and nudges us ever closer to despair. It starts with the way we think about attention in the first place. An industry estimated to be worth $7 trillion views attention in the narrowest possible way: as something that can be measured in terms of device-engaged, task-oriented productivity, then optimized and operationalized and profitably controlled. That narrow view of attention has become so dominant that it even pervades efforts at resistance, including the countless well-meaning calls to “improve focus” or “avoid distraction.” In our efforts to liberate ourselves, we have become anxious accountants of our own attention. (Read More)