The Rise of Emotional Surveillance

May 5, 2026

Faces

(The Atlantic) – he bad news is that software now purports to glean insights into the depths and vagaries of human emotion using AI, and it is coming to watch you. If it isn’t already: Morphcast, for example, has licensed its technology to a mental-health app, a program that monitors schoolchildren’s attention, and McDonald’s, which launched a promotional campaign in Portugal that scanned app users’ faces and offered them personalized coupons based on their (supposed) mood. It is one of many, many such companies doing similar work—the industry term is emotion AI or sometimes affective computing. (Read More)