Rebranding Palliative Care as Supportive Care May Boost Use

November 20, 2019

(Medscape) – Palliative care is often underused in cancer care, but a simple name change can dramatically alter that and yield positive and productive results, said Matti S. Aapro, MD, Genolier Cancer Center, Genolier, Switzerland, speaking here at the Advanced Breast Cancer Fifth International Consensus Conference (ABC5). “Palliative care should be called ‘supportive treatment’ — it’s not just about the end of life,” said Aapro, who discussed reasons for the change and then presented data from a 2009 study that showed dramatic effects at a major US cancer center.