Meta’s flirty AI chatbot invited a retiree to New York. He never made it home.
August 14, 2025

(Reuters) – A cognitively impaired New Jersey man grew infatuated with “Big sis Billie,” a Facebook Messenger chatbot with a young woman’s persona. His fatal attraction puts a spotlight on Meta’s AI guidelines, which have let chatbots make things up and engage in ‘sensual’ banter with children.
Bue’s story, told here for the first time, illustrates a darker side of the artificial intelligence revolution now sweeping tech and the broader business world. His family shared with Reuters the events surrounding his death, including transcripts of his chats with the Meta avatar, saying they hope to warn the public about the dangers of exposing vulnerable people to manipulative, AI-generated companions.
“I understand trying to grab a user’s attention, maybe to sell them something,” said Julie Wongbandue, Bue’s daughter. “But for a bot to say ‘Come visit me’ is insane.”
Similar concerns have been raised about a wave of smaller start-ups also racing to popularize virtual companions, especially ones aimed at children. (Read More)