Social Networking Hits the Genome

March 26, 2008

If you’ve ever wanted to know just exactly how much DNA you share with your ridiculously tall brother or doppelganger best friend, you’ll soon be able to find out. 23andMe, a personal genomics startup in Mountain View, CA, is about to unveil a new social-networking service that allows customers to compare their DNA. The company hopes that the new offering will encourage consumers to get DNA testing, potentially creating a novel research resource in the process. (Technology Review)