Impotent Sales of Impotence Drugs

December 5, 2005

Even after spending $400 million on advertising in 2004, pharmaceutical companies are finding that new prescriptions for impotence medicine such as Viagra, Cialis, and Levitra are steadily declining.

Although dubious reports of blindness and a decrease in recreational use by men under forty contribute to the reduced sales, urologists point out that many older men do not use the drugs because they have “grown used to sexless relationships, because their spouses are physically unable to have sex, or because they are no longer interested in intercourse.”

“The idea that every man with erectile dysfunction is going to want to take one of these pills – I think that’s not accurate,” says Dr. Morgentaler, a Harvard Medical School professor. “And I don’t think there’s anything wrong with that.”