Knowledge, knowledge everywhere: Do social networks spread or drown health & science news
November 22, 2013
In his new book, Social Networks and Popular Understanding of Science and Health: Sharing Disparities, Dr. Brian Southwell explores the various reasons why there might be such huge differences in the extent to which health and science information gets “spread around†in different populations, starting off with individual personality & demographic differences that exist between different types of sharers themselves, touching on important network characteristics like density & cohesion, and finishing up by describing particular characteristics of “shareable†messages, like rhetorical structure and emotional content. (Scientific American)
