What’s the Price of a Childhood Turned Into Content?
March 12, 2024

(Cosmopolitan) – Vanessa, who requested anonymity to speak freely about her family dynamics, says she helped create content for huge companies like Huggies and Hasbro when her mom landed endorsement deals. When she reached puberty and began menstruating, her mother had her do sponsored posts for sanitary pads. “It was so mortifying,” she says. “I just felt like I wanted to crawl into a hole and never come out.”
Being part of an influencer family changed everything about her life, Vanessa says. “Sometimes I didn’t know where the separation was between what was real and what was curated for social media.” And her mother’s online presence indelibly warped their relationship. “Being an influencer kid turned my relationship with my mom into more of an employer-employee relationship than a parent-child one,” she says. “Once you cross the line from being family to being coworkers, you can’t really go back.” (Read More)