Supplements Are a $70 Billion Industry. RFK Jr. Is Good for Business.

January 12, 2026

a mix of various types of pills

(WSJ) – When Health Secretary Robert F. Kennedy Jr. released his MAHA Report in May, a who’s who of the wellness world convened at the White House for the occasion. There was the influential physician Mark Hyman, who co-founded the direct-to-consumer testing company Function Health, recently valued at $2.5 billion. Also in attendance: Alex Clark, the host of the popular Turning Point USA podcast “Culture Apothecary.” Longevity influencer Gary Brecka, who’d recently had Kennedy over to get intravenous drips and use Brecka’s hyperbaric chamber, was present, along with the “medfluencers” Dr. Will Cole and Dr. Paul Saladino.

All of them support Kennedy’s ascent to the nation’s top health job. And all of them stand to gain from the spotlight he’s placed on alternative health. That’s because each of them has ties to the business of supplements, a $70 billion, lightly regulated U.S. market that could benefit from his support. On Brecka’s podcast, recorded after their wellness treatments, Kennedy vowed to end “the war on vitamins.” (Read More)