Are celebrity endorsements of health causes a good idea?

September 27, 2012

Celebrities often endorse health causes — think Michael J. Fox and Parkinson’s disease, Montel Williams and multiple sclerosis, Rosie O’Donnell and desmoid tumors. Then think Jenny McCarthy and autism — and her conviction that it is caused by childhood vaccines. Clearly, celebrity endorsements are a double-edged sword. (L.A. Times)