Text Alert Scheme Will Ensure Families in India Get the Message on Organ Donation

January 23, 2017

(The Guardian) – Doctors in India are to get text alerts reminding them to ask families to donate the organs of deceased loved ones as part of a campaign to solve the country’s organ shortage, which has fuelled a black market trade. The drive, “Poochna mat bhoolo” – “Don’t forget to ask” in Hindi – will target 300,000 doctors. It represents the latest in a string of awareness campaigns in India after a kidney racket involving a poor woman was uncovered at a top Mumbai hospital last year. According to government data, up to 200,000 people are on the waiting list for kidneys in India while 25-30,000 are currently awaiting a liver. Legal donations meet about 3% to 5% of the demand.