A Fertility App Bills Itself as Contraception, Raising Questions About Marketing and Efficacy

March 18, 2019

(STAT News) – A new fertility tracking app, Dot, is billing itself as form of contraception — and touting the results of a new efficacy study that shows the app may be up to 99 percent effective as a form of birth control. With statistics like that, Dot — part of a surge in fertility and contraception apps — would appear to be one of the most effective birth control tools available. But there’s also significant debate over how to measure the effectiveness of these tools, as well as questions about which apps should be available in the first place.

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