The Apple Watch’s Next Trick Could Be Battling Pseudoscience–But Questions Remain

September 16, 2019

(Gizmodo) – Before launching into its battery of Apple Watch announcements on Tuesday, Apple set the tone, as it often does, with a moving promotional video. Among the many characters featured was a mother who described how the Apple Watch helped catch a pregnancy-endangering heart condition. She rushed to the hospital, and her baby was saved. Later, Apple announced it would expand its health initiatives by embarking on three new health research studies that will use data gathered by its smartwatch. The Apple Watch, like most wearables, is billed as a product that can help you live a healthier life. These studies are Apple’s latest effort to prove that’s more than marketing bluster.