‘It’s Sort of the Wild West’: How Instagram Influencers Are Disrupting Healthcare
November 22, 2019
(Fast Company) – In truth, the healthcare industry needs influencers. The last few decades have seen consumer trust wane as numerous scandals nipped at the medical establishment’s authority. Pharma giants such as Johnson & Johnson face multiple lawsuits related to the opioid crisis, while women continuously report being misdiagnosed or flat out ignored by doctors. That’s in addition to the trend of people increasingly turning to Dr. Google for medical information versus discussing issues with their doctors. (To be fair, the average doctor’s visit lasts 17 minutes, which leaves little time to build relationships or discuss medical issues in depth.) Social media influencers, it can be said, offer health providers and medical companies a way back in.