The Sneaky Genius of Facebook’s New Preventative Health Tool

January 8, 2020

(The Atlantic) – But for Facebook, the real value of the tool isn’t in direct monetization. It’s in becoming an integral part of yet another facet of users’ lives. Historically, this appears to be Facebook’s operating strategy: Move into a largely unregulated space, leverage the platform’s unmatched ubiquity to create a highly convenient product within that space, and then turn convenience into dependence into more time spent on the platform.