FTC Settles with Photo Storage App That Pivoted to Facial Recognition

January 11, 2021

(The Verge) – The Federal Trade Commission has reached a settlement with photo storage app Ever that it says used customers’ photos to develop facial recognition technology without telling them, the agency announced Monday. Under the terms of the agreement, Everalbum Inc. is required to delete photos and videos of its users who deactivated their accounts, as well as any facial recognition algorithms developed with users’ photos or videos. The company also must delete all “face embeddings,” which it describes as “data reflecting facial features that can be used for facial recognition purposes” that were derived from users’ photos who didn’t give consent for their use.