Your Body, Your Self, Your Surgeon, His Instagram

January 19, 2021

(Wired) – Jugenburg is a celebrity surgeon, a doctor turned influencer who shares his masterworks with his followers in real time. In his operating room, showmanship and sutures get equal play. Jugenburg seems to revel in the way social media gives him a stage on which to perform, to show off his surgical arts—all while providing a kind of public-service education on cosmetic surgery. More surgeries mean more viewers, which mean more followers and more clients.