This is Your Brain on Neurotechnology

August 25, 2009

An Interview with Zack Lynch, author of The Neuro Revolution. Zack Lynch is the author of The Neuro Revolution: How Brain Science Is Changing Our World. The book was conceived as a work of popular science “to broaden the conversation” on what Lynch characterizes as the coming neurosociety. Lynch looks at how neurotechnology—the emerging science of brain imaging and other new tools for both understanding and influencing our brains—will impact the financial markets, law enforcement, politics, advertising and marketing, artistic expression, warfare, and even the nature of human spirituality. (IEET)