(Wired) – LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more directly target the ads it’s showing to users of its smart TV platform.

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers’ personal beliefs and emotions.

The company plans to incorporate a partner company’s AI tech into its TV software in order to interpret psychological factors impacting a viewer, such as personal interests, personality traits, and lifestyle choices. The aim is to show LG webOS users ads that will emotionally impact them. (Read More)