Come for the Seven-Star Hotel, Stay for a Nose Job

September 26, 2014

(Bloomberg) – Already one of world’s ten most visited cities, Dubai is counting on more people like Ivanova to mix their holidays with high-end treatments for a luxurious form of medical tourism, rivaling Thailand and India. Now, it’s trying to attract 500,000 such visitors, adding 2.6 billion dirhams ($708 million) to its economy by 2020, according to a Dubai Health Authority plan announced this year.