Rising menopause market captures generational turn

January 23, 2025

A red flower

(Axios) – Menopause is going from taboo to trendy as online influencers and celebrities like Naomi Watts and Drew Barrymore increasingly discuss their experiences and how to manage them. Why it matters: Menopause has been undergoing a rebrand, particularly as millennials, the generation that doesn’t want to grow up, approach the menopausal transition. But as the market for care and treatments surges, experts worry that some of the promoted solutions lack scientific backing. (Read More)