Amazon Turned Drivers Into First Responders in Europe Experiment

April 14, 2025

Samsung smart phone with the Amazon logo on it.

(Bloomberg via MSN) – Amazon.com Inc. equipped some delivery vans in Europe with defibrillators to see if drivers crisscrossing residential areas could speed up aid to heart-attack victims.

The world’s largest online retailer tested a program, called Project Pulse, as a pilot in Amsterdam in November 2023, and expanded it to London and Bologna, Italy, according to documents seen by Bloomberg. A few dozen drivers in each city carried the devices, which are made by Koninklijke Philips NV. The Dutch company partnered with Amazon for the trial. (Read More)