(Wall Street Journal) – Constance Contursi, a personal trainer in suburban Chicago, says many of her clients mistake junk food as healthy because it contains added protein. “How about a chicken breast, people?” she said. “How about an egg?”

America’s long-running love affair with protein has intensified as weight-loss drugs like Ozempic have taken off, with many users trying to boost protein intake to offset lost muscle mass while they shed pounds. Meanwhile, a social-media-fueled focus on health and fitness is crowding more protein powders into kitchen cupboards, moving the chalky substances from a gym-rat mainstay to the mainstream. (Read More)